How Do You Prepare For A Press Release?
‘No news is good news’ does NOT ring true in the arena of press releases. In fact, ‘no news’ is terrible news! You know you want a press release and you have someone to write it, but what do you need to do to prepare for one? Follow these simple steps to be sure that your company is ready for a press release. Step 1 Evaluate what is going on in your business to determine if there is anything news worthy. Remember, press releases are not just marketing schemes; they are actual news clips that must have news-worthy content! Step 2 Create news if there is no news. Find a way to make your company or product news worthy. This means it has to be important to the general public in some way. How has or can your company or product better the world as a whole? Why is it important to the people who will read about it? Step 3 Decide what you hope to achieve by releasing a press release. Are you trying to get more media coverage? Do you need to make the public aware of a new discovery that may impa
