How Do You Prepare Equipment Catalogs & Brochures?
Equipment catalogs and brochures should provide useful information to help a client determine whether the items you have available will meet their needs. Sales information should be be presented attractively and professionally, but customers and business owners shopping for equipment tend to be more interested in practicality than in fancy design, so it is more important for your sales catalog to be informative than for it to be stylish. Step 1 Organize your equipment catalog according to the major categories of equipment that you carry. For example, if you are selling restaurant equipment, create a section for refrigeration equipment, a section for mixers and a section for stoves and ovens. Further organize each section so that customers can easily find what they want instead of growing frustrated by a time-consuming process of trying to pinpoint an item. Arrange sections according to price range, or model size, or relative popularity of the items you include. Explain your organizatio
