How Do You Prepare An Executive Summary For A Business Plan?
The executive summary is the first thing venture capitalists and potential investors see in any business plan. First impressions count, so it is important to make sure that the executive summary in your business plan is concise and to the point. If it isn’t, investors may not read beyond the first page. Step 1 Understand that the purpose of an executive summary is to summarize the detailed sections of the business plan. Step 2 Explain your services. The executive summary must begin with a clear explanation of what goods and services your business will provide. Step 3 Describe your customer base. Investors and venture capitalists will want to know what consumers you will be targeting for your goods and services. Include how you plan to market your business to your customers. This will help investors determine the likelihood of the success or failure of your proposed business. Step 4 List all management personnel. Be sure to include the previous experience and expertise of all management
