How Do You Prepare A Marketing Plan?
Marketing Plans are used as guides and or proposals of how to market a product or service. The Marketing Plan provides the advertising strategies and forecasts revenues and profits, outlines selling points and how a product will benefit the target market, It is the blue print of business operations or at least the backbone. This ehow article can be used as a general guide of how to write a marketing plan. The general steps are listed in order from start to finish Step 1 Set the Corporate Objectives. You need to make sure that your marketing plan is in line with the corporate objectives, which are usually set by upper management. Step 2 External Market Research. You will be marketing a product in the real world and you need to know the ins and outs of the market environment that your product and or service will be exposed to. Step 3 Internal Market Research. You are going to need to know what you can expect in terms of forecasts and past performance from the efforts of your company this
