How Do You Prepare A Company Sales Newsletter?
Rather than spend too much on television, radio and newspaper advertisements, why not invest on creating your own company’s newsletter (which relatively costs the same as advertising)? Having a newsletter is one of the best ways to boost company sales. Here are some simple tips on how to prepare a newsletter: • Editorial Board – Select a pool of reliable writers for the content-to-be. Consider sales representatives who are responsible in the marketing aspect, the expert in the product, or the researchers who are always updated about new developments and discoveries in the industry. • Content – Educate your customers. When introducing a product, do so in full-detail: What it is for, how they are going to consume or use it, how often do they need it? They will be more likely to buy it when they are handed the information they do not usually know. Give them accommodating tips that are related to your field of expertise. Take for example what Merck & Co. does. They provide “how to” article
