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How do you plan to scale them? One of the biggest challenges that classifieds sites are facing is that social networking is growing and, sometimes, they perform the functions of classifieds?

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How do you plan to scale them? One of the biggest challenges that classifieds sites are facing is that social networking is growing and, sometimes, they perform the functions of classifieds?

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A. I don’t think that social networking will take on the functionality of classifieds. All the major portals have classifieds sections, but at the end of the day , people go to exclusive portals for a particular need matrimony or jobs. That happens. People are also on chat, but that doesn’t mean chat will take over BharatMatrimony. People may find a match on a social networking site, but it cannot replace the main function of a matrimony site. So, verticals will continue to rule.

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