How Do You Plan A Marketing Strategy?
It doesn’t matter whether you work for a large Fortune 500 company or own a small Mom and Pop grocery store, devising a sound marketing strategy is going to help meet monthly and annual goals and objectives smoothly and effectively. It doesn’t have to cost a million dollars and you don’t have to have an MBA from Harvard Business School either. The keys to developing a strong marketing strategy include proper market segmentation, competitive analysis, product/service definition, and various marketing efforts from advertising, social media, Internet marketing, public relations, events and tradeshows, direct mail and networking. Without a solid marketing strategy, you have no blueprint to follow. You will not be able to plan monthly and annual goals and objectives. You will also not be able to measure results. You will not know how to build the business, where to add products, where to spend more marketing dollars, where to hire more people, what events to attend, and what industry progra
