How Do You Pick A Wholesale Wine Distributor?
If you just purchased a store that sells wine, you’ll soon realize how important your wholesale wine distributors are to your business. They should not only give you good reliable service, they should keep you abreast of the latest trends in the business. As well, they should introduce you to the new wines they represent on a regular basis. Here are a few things to think about as you pick wholesale wine distributors for your store. Step 1 Do a profile of the “typical customer.” For example, you may have a store in the inner city that caters to people who value quantity versus quality. Therefore, you will sell primarily low priced wines to this consumer base. For that type of store, choose wholesale wine distributors that can offer discounts for the purchase of inexpensive wines. On the other hand, if you own a store that caters to the so-called carriage trade, consumers who value quality over price, look for wine distributors who are able to update you on new offerings. Step 2 Know whi
