How Do You Persuade People With Subconscious Techniques?
• Framing. “The glass is half empty.” That’s how a pessimist would “frame” the objective fact of a half a glass of water. Framing is simply a way to alter how we will sort, categorize, associate and ultimately give meaning to events, objects or behaviors. The headline “FBI agents Surround Cult Leader’s Compound” creates a mental picture vastly different than “FBI agents Raid Small Christian Gathering of Women and Children.” Both headlines might be accurate but the words used alter the associated internal images and feelings and thereby change or alter the meaning that a person will give to the objective events.[1] Framing is frequently used by skillful politicians. For instance, politicians on both sides of the abortion debate cite their positions as “pro-life or pro-choice” because “pro” has better connotations than “anti.” Framing subtly uses emotionally charged words to shift people towards your point of view. To frame a persuasive argument, select words that conjure images (positiv
• Framing. “The glass is half empty.” That’s how a pessimist would “frame” the objective fact of a half a glass of water. Framing is simply a way to alter how we will sort, categorize, associate and ultimately give meaning to events, objects or behaviors. The headline “FBI agents Surround Cult Leader’s Compound” creates a mental picture vastly different than “FBI agents Raid Small Christian Gathering of Women and Children.” Both headlines might be accurate but the words used alter the associated internal images and feelings and thereby change or alter the meaning that a person will give to the objective events.[1] Framing is frequently used by skillful politicians. For instance, politicians on both sides of the abortion debate cite their positions as “pro-life or pro-choice” because “pro” has better connotations than “anti.” Framing subtly uses emotionally charged words to shift people towards your point of view. To frame a persuasive argument, select words that conjure images (positiv
