How Do You Overcome The Health Club Sales Objection?
If you sell anything for a living, you have encountered the objection “It’s too expensive.” This situation is extremely common in Health Club Sales. There are a number of different fitness options available to prospective customers and a wide range of prices. You might think this objection is all about the customer ensuring that they get maximum value for their money…but you would be wrong. Let me show you why the objection comes up and how to overcome it. Step 1: Believe in your product- This may sound obvious, but in order to convince your prospective customer that your gym is worth the membership dues, you must believe it yourself. If you happen to work for a company that you don’t believe gives value back for the money spent, quit immediately and find a company you can believe in. I cannot stress this enough: You will never be a success if you cannot honestly present a true representation of your product. Step 2: Isolate the Objection- As I’ve already alluded to in my other artic
