How Do You Overcome Objections In Retail Marketing?
A career in retail sales and marketing can be difficult for even the most seasoned of salespeople, especially if part of your salary comes from commissions on what you sell. Your job, and livelihood, depends on making the sale, but it’s not always easy. Consumers have many choices when it comes to making purchases, so it’s vital that you understand how to overcome their objections and make the sale. Say nothing and let the customer talk. Really listen to why they’re resisting a purchase and don’t rush to give them the reasons why they should buy the item. This pause gives you critical time to regain your composure and avoid sounding defensive. Understand their position and express your understanding. For example, if you’re selling car navigation systems, let the customer know that you realize spending so much money on the latest device might seem impractical, especially when there are maps they could use for directions. This helps them relate to you, and a small bond of trust develops
