How Do You Overcome A Customers Objections In Retail Marketing?
It’s been six months since you opened your store, and much of your original merchandise is collecting dust on the shelves. You purchased quality products, sprung for snazzy front window signage, and advertised frequently in local and regional publications. You’ve been successful in getting the customers in the door, but that’s where the sales process breaks down. No matter how much time you spend discussing product features and benefits, many customers won’t make a commitment to buy. You decide to take a step back and rethink your approach. Practice handling objections. Write down the common objections you’ve heard from customers, and sit down with a colleague you respect. For each objection, conduct a “role playing” exercise with your friend as the customer. Encourage him to be as rigid and unyielding as your customers have been. When you feel the impulse to be confrontational, take a step back and put yourself in the customer’s shoes. When you understand his behavior, you may be able
