How Do You Open A Sneaker Store?
Are you someone who can’t get enough shoes? You’re in good company. This guilty pleasure has attracted people from all walks of life, from Imelda Marcos to recording artist Rahsaan Alexander. His story about launching a sneaker boutique in Florida made the style pages of the Miami Herald newspaper. Alexander learned firsthand that folks are often willing to do without necessities to afford trendy, new sneakers, and as the owner of 100 pairs himself, he turned his passion into a business. To follow in his footsteps, adopt this mantra: If the sneaker fits, start selling it. Secure a high-profile location for your store—ideally one that is located in a strip mall where shops catering to your demographic are already in business. Decide upon the most likely location, but before you sign a lease agreement, check out competitors within a 25-mile radius to make certain the area isn’t already saturated with sneaker boutiques. Write a business plan that includes a budget. Include start-up cost
