How Do You Negotiate Cable TV Advertising?
The attention-grabbing nature of television commercials is just one of the reasons why this particular medium is so coveted among businesses, regardless of size or industry. Despite the overall decline in U.S. ad spending, Nielsen reported that cable television was the top-gaining medium in 2009. Why? Cable TV spots cost a lot less to produce than those created for traditional network television. Entrepreneur reported that costs for cable TV spots can range anywhere from $8 to $2,000. Of course location, stations and quantity of purchase are all variables that need to be taken into consideration. But more importantly, cable television provides access to highly targeted niche audiences by leveraging unique channels instead of programming like network television. The Food Network, Bravo and ESPN are all examples of cable television. Gather information in order to define media objectives and the target audience. What do you hope to accomplish by advertising on cable? What type(s) of peopl
