How Do You Market Physical Therapy Programs?
Marketing a product or service can be beneficial to increasing awareness and sales. For specialized services like physical therapy, consumers typically seek out additional information to make an informed decision on a service provider. Adequate marketing of physical therapy programs through media interviews, direct mail flyers, and advertising can assist the potential patient in finding the appropriate provider and increase the provider’s revenue. Create a press release with information about the available physical therapy programs. Include the benefits to the programs, explanation of how physical therapy programs are conducted, testimonials from past or current patients, and comments from any medical professionals conducting the programs. Also include contact information for the person who is assigned to complete interviews with the media about the programs. Compile a list of medical and health and fitness reporters in your area. Send the press release to reporters and follow up with
