How Do You Market Live Steel Drum Music?
Whether a solo steel drummer for an intimate party or a full steel drum ensemble for a large wedding, there is always demand for live steel drum entertainment. Marketing live steel drum music is similar to marketing any other live band. It’s a matter of knowing the type of event and the style of the performer or ensemble, finding a good match and charging an appropriate price. Assess the type of steel drum performer or band you are marketing. Steel drum music is most associated with calypso and soca, but many performers also include or focus on classical, jazz, reggae, rock, pop and blues, among other genres. Clearly define the performer’s genre and repertoire before contacting potential clients. Design a website for the performer or band. According to David Hahn of musicianwages.com, a musicians (or band’s) website should feature recordings, writings, a resume, photos and any links to social networks like Myspace, Facebook and Twitter the musician uses where customers can also find hi