How Do You Market Emu Oil Products?
Emu farmers are learning that the best way to get a good return on their investment in these large birds is through the oil. The health and beauty industry continues to grow each year, and by offering a variety of products containing emu oil, emu producers can snag some of those dollars for themselves. Although a lot of emu producers sell pure emu oil, many of them also package and sell a number of emu-oil-based products that appeal to a wider audience. The more products you produce and promote, the more markets you will find. Utilize a marketing plan to help you line up your strategy and monetary needs for promoting your emu oil products. Determine the costs of packaging and labeling each product, including the cost to design these labels if you are unable to do this yourself. Decide which markets would be best to pursue to learn what type of products you should develop. Research market trends and evaluate similar products promoted by other emu farmers to see which have been more succ
