How Do You Market A Self Storage Facility?
Successful marketing of a self storage facility requires knowledge of your target market and an analysis of your market. Focus your marketing efforts on the people who regularly use self-storage (for example, your market could include such easy prospects as college students and other apartment dwellers). Analysis of your rental history can also help you determine the cyclical demand for your storage facility, and plan your marketing to fill in lulls in rental activity. Step 1 Identify your customers. Compile a list of information about your current tenants, including age, gender, income and reasons for choosing self-storage. This will be your target market. Use this information to define the main group who rents units from you. You can identify more than one target market, but the marketing message for each group will vary depending on their needs. For example, marketing to people who will be long-time tenants, such as retirees, would be markedly different than promotions aimed at shor
