How Do You Manufacture And Market A Winning Energy Drink?
Jolt was the first energy drink to be introduced in America. The response was great but it was not until 1997 when the market got a significant boost with Red Bull making its appearance in the US market. Other companies, including Pepsi and Coca-Cola, followed suit with interesting variants of energy drinks. Since the late 90s, the growth rate of the energy drink industry has doubled, according to Beverage Marketing. And, consumers are still thirsty for a more interesting variety of energy drinks that will provide the needed energy boost to their lives.What are energy drinks? These are non-alcoholic beverages that are intended to offer a burst of high energy to the consumer. They contain less calories than commercial beverages and the energy burst could be attributed to high amounts of caffeine. Manufacturing a Winning Energy Drink Most energy drinks are usually carbonated or milk-based. Various innovations include energy drink powders and energy tablets such as LiftOff. Powders and ta
