How Do You Manage Efficient Pay Per Click Campaigns?
Wasted ad spend is a fact of life in any form of advertising. This is especially true with traditional forms of advertising such as print, radio, and television. Unfortunately, this ‘rule of thumb’ also applies to your digital marketing efforts, including pay per click, better known as PPC or paid search. However, the good news is that PPC advertising also offers experienced marketers a greater opportunity to limit waste with their advertising spend than most other forms of promotion. While it is ultimately impossible to completely eliminate clicks received from search engine users with no intent on following through to a transaction, there are several key components of your PPC campaign that will reduce these wasted dollars to a minimum and help result in an efficient paid search program. Properly define your target market. This is an elementary principal behind all advertising, but, is probably most easily applied through PPC account management. The use of location-based targeting se
