How Do You Manage Cultural Change In A Large Organization?
The challenge of changing the culture of a large organization has stimulated huge amounts of analysis, advice, and assistance. Whether profit-making or nonprofit, large organizations face substantial work when “this is the way we’ve always done it” no longer achieves planned goals. In every organization, the kind of business being done and the way it is conducted will have a distinctive character. In all organizations, however, the steps that need to be taken to manage cultural change successfully are similar. Identify cultural problems that have caused your organization to malfunction. This advice may seem simplistic, but achieving cultural change is a long process that will occupy every member of the organization on some level. Profits are down; volunteers no longer volunteer. These are the results of failing to change, not the causes. Doing what you have always done, harder, for longer hours, or at lower rates of recompense are not change strategies. Review your mission and purpose.
