How Do You Manage An Ad Agency?
Your role as the manager of an ad agency requires a tenuous balance between flexibility and rigidity. You need to accommodate the diverse personalities in your creative staff while sticking to deadlines set by your clients. There are a number of tools that you can use to manage an ad agency effectively. Write out a mission statement with the rest of your staff to guide your ad agency into the future. You need to know the scope of your agency’s services before you begin to manage staff members and advertise to potential clients. Establish limitations you wish to place on specific industries and clients. The agency that you manage may provide a specific type of marketing campaign, such as street teams and guerrilla marketing. You may also preclude certain clients based on an ongoing contract with a competitor. Audit every department within your ad agency to keep a sharp focus on client needs. You can implement quarterly employee evaluations, surprise inspections and reviews of job descri
