How Do You Make A Radio Ad?
Even with all of the new technology around, radio is still a popular environment for advertising. Making a radio ad includes knowing about your product, researching and writing and providing great representation through good vocals and audio. Presentation is the greater part of a radio ad and should be paid attention to during preparations to record the ad in a studio. Step 1 Get your radio voice on. Part of making your ad sound good is getting the appropriate tone with the sound of your voice. You’ll notice that for both men and women, a slight deepening of the voice is preferred for a warm, ambient ad voice. Some more aggressive ads use a louder, higher vocal approach, but only for an ad purely aimed at grabbing the listener’s attention. Decide which of these styles you want to use. Step 2 Have your script ready. Write the ad out, including all concepts, strategies and specific verbatim phrases and when you will use them. Your script is your map to the ad. Make sure any strange sound
