How Do You Make A Good Sales Presentation Great?
A presentation is a performance. And while it may be true that some people are naturally better performers than others, it is also true that a few solid presentation techniques along with some serious practice can transform an ordinary presenter into a masterful one. And to achieve mastery, you must first understand your role as a presenter. So, here’s the score. When faced with a major sales presentation–or even a minor one–it’s common practice for presenters to prepare by cramming as much “stuff” as they can on their PowerPoint slides. These presenters believe they need all that “stuff” to persuade the audience to make a buying decision. They are convinced that their role as a presenter is just to spit it all out. Big mistake! The reality is, when you take center stage at the front of the room, when you turn on your computer to turn on your PowerPoint, your job is to turn on your audience. All the content in the world will not do that for you. It’s your presence that counts–becaus
