How Do You Leverage Your Facebook Business Page To Boost Profits And Brand Awareness?
• Let current and prospective customers know you are on Facebook. Promote your Facebook page as much as possible: on your website, in your email signature, through notifications in your store or office, by printing the URL on business cards or newsletters, etc. The more users who visit your page and “like” it, the more opportunities you have to drive traffic to your website and achieve desired conversions. • Offer “Facebook only” specials. Provide special discounts available only to Facebook users to generate profitable interest in your company. Create a call to action that will require customers who want to redeem your “Facebook only” special to interact with your website or Facebook page. This strategy will increase the chances of cultivating repeat business as well as aid in viral marketing as customers spread the word about your discounts. • Use your Facebook wall posts to drive qualified traffic to your website. Relevant wall posts containing a link to your website can increase th
