How Do You Launch A Television Channel?
Launching a television channel is no small feat, but it is not impossible. While it may take many years to compete with a channel like NBC or Fox, you can find a niche audience if you put in the time, effort and research. Choose a memorable channel name and brand. For example, Spike TV asserted itself as a channel for men with a bold name and programming like World Wrestling Entertainment. Choose your business model from these types of models: sponsorship & advertising, participation, web, subscriptions, shopping, or a combination. Sponsorship & advertising is the most traditional model as your television channel would sell advertising space and sponsorship for your programs. Participation allows the audience to interact with the program. We’ve seen this in recent years with game shows that have an interactive contest run through the Internet or phone. Web is similar to sponsorship and advertising but it focuses on web-based advertising and newer methods of monetizing content. Subscrip
