How Do You Introduce A New Product To The Market?
Someone once said that there are no new products left to introduce to the market. Tell that to a marketer who continually introduces new products that are successful. It’s not so much a matter of the quality of the offering as much as it is how well a company plans and executes a new product introduction. Clearly define the potential customer to whom you will target your message. Decide where you plan to engage him, whether it is online, in stores or by mail. Each of those avenues has its unique set of requirements. For example, if you are planning to sell the new product in retail stores, you must address issues such as distribution and wholesale and retail pricing to assure you, your wholesaler and the retailer a reasonable profit margin. Then you must decide who within your company has the talent to make the introduction successful. You may conclude that many of the talents you need to guarantee a successful introduction do not currently exist in your company. If so, consider lookin
