How Do You Integrate A Sales Promotion With Other Marketing Communication Mixes?
Sales promotions never exist in a vacuum. They are a vital part of your overall marketing mix, both influencing other aspects of the mix and being highly dependent for their success on the overall effectiveness of all parts of the mix. Effective marketing communications strategies, especially, are vital to the success of your sales promotions. Emphasizing communications tools and calendars is important when you develop a sales promotion in order to leverage all of your communications assets to ensure that the promotion will drive new sales and have a positive effect on your brand. Determine the exact nature of the sales promotion, and write a brief for marketing communications and PR staff with all the relevant details. Outline the discount or other promotional incentive, the duration of the sales promotion, the target audience and the messaging of the promotion. Determine how the schedule and messaging of the promotion will work with existing marketing communication and public relatio
