How Do You Increase Web Traffic With Landing Pages?
You’ve heard of a landing page. So what exactly is it and how can it help to promote your website? A landing page is a web page which the customer lands on when he or she clicks on a link from a specific promotion or advert – it may or may not be the home page of your website. Because it is used to drive custom to your website and promote your services, a landing page should always contain sufficient information to capture your audience and it should relate to the promotion in question. The landing page will make use of specific keywords or phrases so as to enhance search engine optimisation and it will very much mirror your homepage. Unfortunately, Google takes a dim view of creating a stand-alone landing page with its sole purpose to drive traffic to other sites and so all landing pages should be part of a fully-functioning website. 1. Find yourself a website creation/builder package. There are plenty of free ones out there that will allow you to create your own site. They will then
