How Do You Improve Sales During A Recession?
While others businesspeople bemoan a recession, you can actually revitalize. Begin with a time of evaluation, because yesterday’s solutions may no longer apply. Analyze what is working, what needs improvement, how well you are reaching your target market and how to improve service. If you are not harnessing the Internet, maybe it’s time to start. More consumers either shop that way or at least surf for product information before visiting a store. Perhaps consider other strategies like networking, bartering and using software to better organize and track sales. Map your company’s future and set new sales goals. Do all this, and you may actually undergo a resurgence. Sharpen the sales techniques of your employees. Create procedures for each step of the selling process. Focus on the following areas: customer greeting, prospecting, initial contact, merchandise display, handling objections, closing the sale, suggestion selling and customer service. Make great customer service a priority. Ta
