How Do You Improve Direct Mail Response Rates?
Direct mail marketing is used by companies to send advertisements or purchase incentives to customers. This article describes how to enhance direct mail marketing using postal mail. Use a font that is similar to handwriting. A number of companies have begun to use this strategy to add a more personal appearance to the mail piece, thereby increasing the likelihood that the customer opens the mail. On the front of the envelope, include a time-sensitive offer. This strategy taps into people’s desire not to miss out on a deal. By including a statement such as “Act before June 3, 2010 to receive this one time offer”, you might get a greater response to your direct mail marketing efforts. On the front of the envelope, include a statement that peaks the customer’s interest. When trying to get customers to open your direct mail item, try adding a phrase such as, “Would you throw away cash? If no, then don’t throw this envelope away”. Remove your company’s logo from the front of the envelope. I
