How Do You Identify Good Ad Agencies?
If you operate a small or mid-sized business, marketing is the fastest way to grow it by multiples. Done properly, it can empower any business to dominate their market space. Bar none! If you agree, but don’t have the time or expertise to pull it off on your own, you might consider hiring a marketing consultant or ad agency to help you. But how do you tell who the experts are? Ask these 5 questions knowing what answers to look for. Q1 – “What System Do They Use To Create The Messaging For Your Ad?” To entice you, ad agencies will showcase eye-catching marketing pieces they’ve done for other clients. Whether it’s print, radio, video or web design – for them, their end result is artistic design. These pieces may catch the eye but if the underlying strategy is wrong, they flop. Graphics must support the message – not the other way around. The real result is the number of leads generated, percentage converted to sales, and dollars that flow into your business. Don’t be fooled by glitz and
