How Do You Get Out Of A Sales Slump?
Sales slumps have happened before and will happen again. Some of them are foreseeable and avoidable, while some are not and at best can only be managed. A slump can be caused due to a variety of reasons and these can be any or a combination of the following: • An international event causing ripple effects into every economy, like the tsunami. • Natural and cyclical economic recessions like the recession happening now. • Specific industry issues like the tourism industry being hit due to natural disasters, etc. • Personal issues like a build-up of stress due to competition, pressures to achieve targets within the deadlines in the face of obstacles, etc. How do we try to ensure that most of the slumps and their worst effects can be avoided? Some ways of doing it are below: • Realize short-term and achievable sales. • Don’t go for the long haul project with big returns; instead focus on what is attainable in this sales period. • Get professional or expert advice on strengthening your sale
