How Do You Get Customer Feedback On A New Product?
Getting customer feedback on products is essential to the success of any business, and is particularly important when launching a new product. The only way to predict how a product will do in the market is to ask the people who will buy it. When launching a new product, customer feedback is important both before and after the launch. There are a variety of ways you can find out what your customers think. Use focus groups to get customer reactions to new products before they hit the market. Focus groups consist of a handful of targeted consumers expressing their opinions. Focus group participants can sign confidentiality agreements to prevent them from leaking product information, if necessary. Talk to customers directly. If you launch a new product in a brick-and-mortar store, take the time to ask customers what they think of the product. Face-to-face feedback is often the best option, because you can press customers for further explanation of their opinions and get a dialog going. Que
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