How Do You Find Company Market Shares?
Market share is a business term indicating the portion of the total sales generated in a market or industry that a single company earns. Investors use market shares to determine how dominant a company is in its field. Many companies use market shares for self-evaluation, as an indicator of their success in the market compared to their competitors. Market share information is not kept in a central location, so finding it will take some digging for information on the market and the company, along with some calculation on your part. Determine the size of the market the company is participating in. Find the total sales amount for that market for the specified period you’re determining the market share. Industry information can usually be found in news reports carried in industry magazines or newsletters specifically related to the industry. You can also find industry size information by checking with news outlets and magazines covering financial and business news. Write the total amount of
