How Do You Find A Good Source For Promotional Gifts?
Have you ever heard the new saying in business “Small is the New Big”? These words of wisdom are particularly true in the promotional gifts industry. I remember when I first started working in the industry almost twenty years ago when the promotional gift suppliers that had the most sales people on the road were also the most successful. Funny thing is, a lot of those same suppliers are still trying to do business in the same way. Their sales people are ordered to see as many customers per week as possible in an effort to meet their sales targets. I am in the very fortunate position to know and talk to a lot of my competitors regularly. In fact I consider a lot of them to be friends. There are those from the old school who believe that cars on roads get customers and then there are those of the new school that believe a more internet based approach is the best way to ensure their customers receive the best products, services and prices. There are of course many industries where it is i