How do you feel PlusNet will change in the next year?
We’ll place a lot of emphasis on our community site. We’re two weeks in since full launch and more than 4,000 people are actively using the site. The PlusNet community has thrived through internal forums in the past, and now a new generation of broadband customers wants to make their voice heard and take part in a community. We’re sticking to our guns about “open and honest” broadband that offers sustainable value for money. None of our products are unprofitable, so customers don’t need to cross-subsidise them with TV, mobile phones or land lines if they don’t want to. Community, quality and real value are not novelties. They’re more important than ever, with new competitors flooding the market with discounts and a “pile ’em high” approach. This year will also be the time when traffic prioritisation and quality of service hits the mainstream. We’re planning a gaming product that will guarantee quality of service for people who depend on low pings and fast-as-possible speeds. More and m
