How Do You Establish A National Network Of Sales Representatives?
Hiring, managing and maintaining a talented sales division is an essential function to any business. If you’re a sales manager or looking to start your own company, you will eventually look to expand and grow the business. Here is a cost-efficient way to accomplish that. Write (or type) for 15 minutes as many different industries or sectors that your product or service can conceivably be sold to. Do it again the next day for five minutes. You should have a list of different potential customers that you didn’t think of before. Narrow the list down to about three of the additional targets that are not the primary, or obvious, customer. With the identified sectors or targets it’s time to research each thoroughly. Perhaps, you are a manufacturing sales manager and primary existing customer base is from the automotive side. Perhaps one of the newly identified target markets is aerospace machining. Try narrowing it down until you reach a level where that specific niche has one or two trade j
