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How do you ensure coaches and athletes make ethical decisions while facing the pressure to win?

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How do you ensure coaches and athletes make ethical decisions while facing the pressure to win?

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It’s about establishing a tone. There is no better way to do that than to take action when someone fails to act in an ethical manner. Early in my career, at UC Irvine, I made a decision to replace two coaches who were very successful and had just won Coach-of-the-Year honors because they simply chose not to follow rules. And following the rules is an absolute for me. I want to win as much as anyone else, but how we do things at UCLA is just as important as what we produce. That message is underscored at every one of our monthly coaches meetings. We have our compliance director speak at every session, and I lead off every coaches meeting with a “state of the union” that always includes a discussion about being vigilant and making certain athletes are aware of the rules. I also talk to our coaches when situations occur around the country about how we can anticipate and avoid the same issues. How much direct contact do you have with student-athletes? I spend a lot of time with our student

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