How Do You Enjoy The Summer Blockbuster Movie Season?
• Start your research early. By the time the summer season rolls around, you should know which films the big boys are banking on. While pre-release buzz is no indicator of quality, early research will help you judge the quality of a film as it reaches the release date. • Ignore the preview. Any moderately talented filmmaker can put together an interesting preview, but the quality of a preview has nothing to do with the quality of the film. A preview that provides a lot of action and cool graphics might be a cover for a film that has little else to offer. • Watch the marketing trend of the film. Let’s face it, the studios know when they have a dud on their hands and they usually know when they have a hit. The methods of marketing can tell you a lot about whether the studio thinks it’s any good. If a film is expected to do poorly, the studios will pump a lot of money into advertising it right before it comes out and right after. If they think it’s going to be a hit, they will advertise l
