How Do You Earn More Profits Through Niche Marketing?
Making more money by targeting fewer people may sound crazy, but that’s the essence of niche marketing. By focusing your services or product to a specific demographic–Latino seniors, health-conscious women, sports entrepreneurs, horror-movie fans–you can attract more business for every advertising dollar you spend. List the niches you can successfully market to. If you’re selling a challenging new board game, you could have niche marketing campaigns for game players, intellectuals who want to exercise their mind and retirees looking for something to fill their time. Decide which of these niches you want to start with. If you feel a particular connection with day-traders, eBay shoppers or paraplegics, and think you understand their needs, that might be a good niche to begin with. Understand how to pitch to your target markets. If you’re marketing to Latinos, for instance, make sure your slogan translates well: Nova cars, for example, sold poorly in Mexico because “no va” translates in
