How Do You Draft Dollar Sign Sales Letters?
The quality of your sales letter can positively impact your response by ten to fifty percent. Every direct mail package should bear an appealing letter written in a personal tone. In fact, this document is the most important creative element in the envelope. The late Joan Throckmorton, a former direct marketing specialist, developed a series of dynamic approaches for direct mail letters. Following is a brief review of several of her style patterns. Get ahead with generic. The generic approach is basic and simple. Your letter opens right up with the major benefit and offer. This marketing style works best for business-to-business mail, launching a new product line or offering a pleasing premium. Ask with the invitational approach. Invite prospects to an exciting event or announce brand new products with the special Invitational letter. This approach is ideal for promoting attendance at seminars, trade show events or Internet conferences. Invitations can be formal or casual to suit your
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