How Do You Distribute A News Story For Maximum Media Exposure?
• Think about the angle of your story. What will appeal to a general audience? • Determine who to contact. • List the print media that covers this general audience. • List the broadcast media that covers this general audience. • Narrow your search. Repeat the first two steps for a business audience, a trade audience and a special interest audience. • Further branch media into daily, weekly, bi-weekly, monthly and quarterly distribution. • Go back over the list and refine angles for each listed media. • Obtain names of target reporters for each chosen media. An online service such as Bacon’s or BurrellesLuceis usually necessary for very large distribution. • Using the internet and publications you subscribe to, research previous stories by your target reporters. • Go back to the original release and list of story angles. Prioritize and choose which to pursue. • Develop pitches for a select group of A-list pubs and reporters. • Determine the B-list and send news release without a pitch,
