How Do You Develop A Winning Marketing Plan?
Why is sport so often used as a metaphor for business? Both fields are highly competitive, require preparation and can be used as a vehicle for personal and professional growth, recognition and financial reward. Basically both Sports and Business produce winners and losers. When someone enters either arena it is with the intention of winning. How often do you meet someone who took up a sport hoping to lose or come in last? Have you met someone who started a small business hoping to end up in bankruptcy? Those people who do not care if they win or not, do not last long in either sports or business. If you are not competing then you have no business in the game. The key factor to winning in business is the same in sports. It is preparation. Take a look at your favorite team. Would they ever consider simply heading out on the field, court or ice and start playing? Of course not, they need a game plan. They need to know what they are going to do before the game ever begins. If you are goin
