How Do You Develop A Strategic Social Media Program For Business?
• Know your purpose. Like any good corporate program or initiative, a strong purpose and a good set of objectives is important. This set of purpose and objectives has to be relevant and aligned to your other corporate objectives. Know the limitations. It is important to know that not all objectives or purpose can be served by social media and it would be foolish to assume so, just because everybody is in social media. Social media is effective not only in PR, marketing and brand building but it is also effective when use for innovation crowd-sourcing, building corporate culture and market engagements. • Know the landscape. Before engaging social media for business purposes, it is important that the people involved in the social media initiative have a clear understanding of the attributes of the field they will be playing in. Know the landscape before you start constructing. The social media landscape generally consists of the following attributes that should always be in the mind of s
