How Do You Develop A Strategic Consumer Marketing Plan For Health Insurance Companies?
For many health insurance companies, marketing means ads in newspapers, direct mailing, commercials and on the Internet. In today’s competitive and high tech world, these methods are simply not enough for any business. Developing a strategic consumer marketing plan for health insurance companies is essential to the survival of the business. Research and goal setting are all part of the process and will serve as a guide to reaching the desired goals. Set goals that are attainable and can be measured for a period of two years. Allowing this amount of time will permit the company to plan events that relate to the goals. For example, sponsoring events within communities to bring awareness to certain ailments or attending health fairs are two strategies. Break the goals up into categories for short and long term. Some examples of goals that can be measured are: an increase in the number of clients by a certain percentage within a given amount of time, increase in revenue and surveys for cus
