How Do You Develop A Customer Profile?
An accurate customer profile is an effective business tool. According to the Journal of Extension, it is essential to define the customer in terms of wants, needs and desires. To develop an accurate profile, you must consider all aspects of what your customer wants and expects from you. No matter the product you are trying to deliver to your customer, being able to develop a customer profile is invaluable. Evaluate the basic characteristics that your average customer is likely to possess. Consider the age, gender, location, marital status, and education level of your potential customers. These characteristics will form the foundation of your customer profile. Consider your customer’s hobbies and activities. The types of movies and books your customer enjoys, the magazines they subscribe to, and the outdoor activities they participate in can tell you a lot about what interests them. This information is helpful when producing advertising campaigns or considering direct mail efforts with
