How Do You Develop A Communication Strategy For Fire Prevention?
Fire prevention programs require public support to be successful. Developing a thorough communication strategy for fire prevention will help shape perceptions and provoke positive action. Tap into common concerns, like the impact on life, property, the environment and local economies, and then communicate how your audience can be part of the solution. Analyze the situation. Determine what factors may impact your plan. A recent string of arson fires, for example, will likely heighten the community’s anxiety. A nearby wildfire can also raise public awareness. Your analysis of local events will determine how and what you communicate. Develop communication objectives. Identify what you want to achieve. Objectives may include building community awareness, influencing lawmakers or attracting volunteers. Use these objectives to guide your outreach plan. Identify internal champions. Build a team of stakeholders who are well-versed in your strategy. It may include first responders, local offici
