How Do You Design An Annual Report?
Public companies are required to publish an annual report so their shareholders can have the financial information regarding the previous year’s performance. Many companies choose to design attractive and informative annual reports that provide more than simple financial data. An annual report can be used as an effective marketing tool as well, to provide information about the company and its history. Private companies may also choose to publish an annual report, although the financial information may be confidential and provided to only a few investors. Create the report using a program such as Microsoft Publisher or Microsoft Word 2007 that allows you to set up a document with columns and photos. Include graphics and colors appropriate for the company to make the report more attractive. Write biographies of the company’s key executives, including information that makes the stories more interesting to readers, such as the executives’ hobbies or favorite sports teams. Include a photogr