How Do You Design An Advertising Campaign?
Advertising campaigns are used to promote products and services to a targeted group of prospective consumers, in hopes that they’ll try the product or service and become loyal customers. Advertising campaigns require proper planning, research, budgeting and execution in order to produce measurable results. Companies with large budgets enlist the help of advertising agencies to assist them in designing their advertising campaigns, while smaller companies work hard to produce advertising campaigns on their own. Determine the goals of your advertising campaign. Common goals include increasing profits, improving brand visibility, staying ahead of the competition, introducing a new product, introducing a new use for an old product, capturing a new target market or expanding the business. The goals for the campaign should be smart, measurable, attainable, realistic and timely. Identify the target market likely to purchase the product or service on which the campaign is based. Determine which
